Wednesday, October 24, 2012

It's New, It's Modern, It's...a bicycle...

I'm pretty sure that $4,000 for this is not money well-spent...but it is pretty in a swoopy sort of way.  It's interesting the lengths that bicycle companies will go to to making what is functionally essentially a 130 year old design seem modern, and a status symbol for the growing urban riding set.

Info from the company:
RizomaThe New Metropolitan Bicycle
MilanRizoma, the internationally renowned brand for all things cycling, presented the innovative metropolitan bike 77|011 dedicated to those who love style and technology.
A unique commodity, ideal for navigating urban environments with style, the 77|011 has changed the rules and the concept of motion, adapting it for contemporary culture.

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